Location:
8.5 kilometres north of downtown Hamburg

Premises:
570 hectares

Ownership structure - Flughafen Hamburg GmbH:
51% Free and Hanseatic City of Hamburg,
49% AviAlliance GmbH

Balance Sheet
264,5 million euro turnover
46,6 million euro result

65 airlines
130 destinations

Passengers
17,62 million

Aircraft movements
160.110

Capacity (terminals)
Departure / Terminals
Terminal 1: 3,9 million passengers
Terminal 2: 4,1 million passengers

Capacity (parking spaces)
12,000

Gender
53.9 % male
46.1 % female

Percentage business travellers
32.9 %

Passenger age distribution
up to 24 years 11.2 %
25 to 34 years 20.8 %
35 to 44 years 22.9 %
45 to 54 years 21.0 %
55 to 64 years 11.3 %
65 to 74 years 9.9 %
74 years and older 1.9 %

Average Age  
43.3 years

Nationality
74.9 % German

Reason for travelling
32.9 % Business
39.3 % private holiday
24.4 % private visiting friends and relatives
3.4 % other private reason

Time spent at airport (arithm. mean)

Business passengers 97 minutes
Private passengers 113 minutes
Total 108 minutes
Visitors 43 minutes

Interviewed persons: 2.908
male 53 %
female 47 %

Consumer activity (756 persons, who bought something in 2017):
49 % Make a purchase
62 % Purchased something to eat or drink
73 % Used a smartphone at the airport

Time spent at the Airport (on average):

42,53 minutes

Transportation for Arrival:
by car 60 %
by taxi 4 %
by train 27 %
other 8 %

Source: Epinion Passagier- und Besucherbefragung Hamburg (2017)

Set your media strategy on the right track.

Hamburg Airport is a unique site for your advertising. You can reach an international target group of passengers from society, politics and business, with advertising media that is, in some cases, spectacular. We work together closely with customers and agencies to develop highly effective advertising creations. The results are often award-winning and always attention-grabbing. Many advertisements, exhibitions and 3D installations from the airport have set new trends.
You will find some general information on Hamburg Airport in the Figures / Data / Facts section.

Where do you want to advertise?

Here you can find a PDF file containing all advertising spaces at Hamburg Airport.


Meet your target group at Hamburg Airport

It is hard to imagine a more attractive platform for eye-catching advertising. With an average length of stay of 97 minutes (business travellers) intensive contacts can be developed between your advertising message and the recipients; something which other advertising environments cannot offer. The target group which can be reached here is high income, international, cosmopolitan and with an above-average level of education.

Gender
53.9 % male
46.1 % female

Gender of business travellers
69.0% male
31.0% female

Gender of private travellers
46.0% male
54.0% female

Arrival before departure (arithmetic mean)
Business travellers 97 min.
Private travellers  113 min.

Total 108 min.

Reason for travel
32.9% business
39.3% private holiday travel
24.4% private visit to friends and relatives
3.4%   private visit for another reason

Age structure of passengers
up to 24 years: 11.2%
25 to 34 years: 20.8%
35 to 44 years: 22.9%
45 to 54 years: 21.0%
55 to 64 years: 11.3%
65 to 74 years: 9.9%
75 years or older: 1.9%

average: 43.3 years


Nationality
74.9% German

Source: Passenger Survey Hamburg Airport, 2017